A PT PMA (Perseroan Terbatas Penanaman Modal Asing) is the foreign-owned limited liability company that Indonesian law requires for almost every serious business activity in or around KEK Sanur. Whether you are planning a wellness clinic, a physiotherapy or recovery-stay operation, a medical-travel support service, or a guesthouse serving patients of Bali International Hospital, you will need a correctly structured PT PMA with the right KBLI business classifications, an NIB business number issued through the OSS system, and, if you intend to operate inside the zone itself, registration as a business actor with the KEK Sanur Administrator. Get the structure right at formation and the SEZ facilities follow naturally; get it wrong and you pay twice to re-paper the company later.
Our desk arranges this end to end, and it is worth being clear about what that means. We are a concierge and coordination service, not a law firm. The notarial deed, the OSS submissions, the sectoral licensing files and the tax facility applications are executed by licensed Indonesian notaries and the legal partners that Juara Holding Group has worked with in Bali since 2015. What you get from us is a single accountable point of contact, execution partners who have already been vetted, and a company structured for KEK Sanur eligibility from day one, instead of the usual routine of comparing five agencies, receiving five contradictory answers, and discovering the gaps only when the health ministry reviews your file.
This page sets out what the service covers, how the process runs through the group, what it realistically costs, and how to start.
What the PT PMA and SEZ Licensing Package Covers
Company formation and legalisation
Name reservation, drafting and signing of the deed of establishment before an Indonesian notary, ratification by the Ministry of Law and Human Rights, tax registration (NPWP), and a registered domicile that matches your intended activity. For KEK Sanur candidates, the articles of association are drafted with the zone’s health and tourism focus in mind rather than copied from a generic template.
KBLI selection and the investment plan
Indonesia licenses companies by KBLI classification code, and foreign-owned companies must commit to an investment plan above IDR 10 billion per KBLI per project location, excluding land and buildings, alongside the paid-up capital requirement. Choosing codes is where most DIY formations go wrong: a clinic support service, a diagnostic-adjacent business and a patient accommodation operation each sit under different codes with different risk ratings and different sectoral gatekeepers. We map your actual business model to the codes before anything is signed. How shareholding, directors and commissioners should be arranged, including why nominee arrangements are a false economy, is covered in our guide to legal ownership structures for foreign investors around KEK Sanur.
NIB and OSS risk-based licensing
Once the deed is ratified, the company is registered in the OSS-RBA system to obtain its NIB (Nomor Induk Berusaha), which functions as the master business identity number. Depending on the risk rating of your KBLI codes, this is followed by standard certificates or full operating licenses. Low-risk activities can be licensed in days; health-sector activities are verified and take longer.
SEZ registration and sectoral licensing
Businesses operating inside the zone register as business actors with the KEK Sanur Administrator, which acts as the one-stop licensing body for in-zone activity. Health activities additionally require sectoral permits: clinic operating licenses, practitioner registrations and facility standards under the Ministry of Health, while accommodation and hospitality activities carry their own certification track. Our partners prepare and walk these files through rather than leaving you to interpret circulars alone.
Tax facility applications
Qualifying in-zone investments can apply for SEZ fiscal facilities, including corporate income tax reductions tied to investment value and duration, along with import duty and VAT treatment on certain transactions. These are applications, not entitlements: eligibility depends on your KBLI, investment realisation and zone status, and the paperwork must be aligned with your deed and NIB from the start. The framework, current facility tiers and the honest caveats are set out in our guide to tax implications of investing around KEK Sanur.
How Our Desk Arranges It Through the Juara Holding Group
keksanurinvestment.com is an independent research and concierge desk operating under Juara Holding Group, a Bali-based group active since 2015 whose service lines (travel, expat services, legal coordination and business support) are listed at the group’s services overview. Company formation and licensing files run through the same legal coordination channel that handles the group’s business and investment legal work, and director-level immigration, covering investor stay permits and work authorisations, runs through the legal concierge and immigration desk. The practical benefit is that your company, your licenses and your own right to reside and act as a director are handled as one file instead of three disconnected engagements.
The process runs in five steps:
- Scoping call. We map your intended activity, whether it belongs inside the zone or in the surrounding Sanur corridor, and your capital plan.
- Structure memo. You receive a written outline of recommended KBLI codes, shareholding, capital commitments and licensing path before any fees are committed.
- Fixed quotation. The executing legal partner issues a written quote for the agreed scope. You contract the work knowing the full number.
- Execution with milestones. Deed, ratification, NPWP, NIB, SEZ registration and sectoral filings proceed in sequence, with status reported to you at each gate.
- Handover. You receive the complete corporate kit, deeds, approvals, license documents, OSS credentials, plus an obligations calendar for investment reporting (LKPM) and tax filings.
Realistic Cost and Timeline Guidance
Final pricing always comes from the executing partner after scoping, but the ranges below reflect what we currently see quoted in the Bali market for comparable work. Treat them as planning figures, not offers.
| Component | Indicative market range | Typical timeline |
|---|---|---|
| Standard PT PMA formation (deed, ratification, NPWP, NIB) | IDR 15–35 million | 2–6 weeks |
| Multi-KBLI or restructured formation for SEZ eligibility | IDR 30–60 million | 4–8 weeks |
| Sectoral health licensing support (clinic-class permits) | IDR 25–75 million+, scope-dependent | 2–6 months |
| SEZ business-actor registration and facility applications | Quoted per file; varies with investment size | 1–3 months, often parallel |
Two honest notes. First, quotes far below these ranges usually exclude government fees, domicile, or the sectoral work entirely, so read the scope line by line. Second, the IDR 10 billion investment commitment is a plan you must progressively realise and report on, not a fee you pay to anyone; be wary of any adviser who blurs that distinction.
How to Book
Start with a short WhatsApp message or email describing three things: what the business will actually do, whether you expect to operate inside KEK Sanur or in the surrounding area, and your approximate capital plan. Passport copies and corporate documents come later; the first conversation is about structure, not paperwork. We respond with a scoping call slot, and the structure memo follows the call. There is no charge until you approve a written quotation from the executing partner.
Reach the desk on WhatsApp at +62 811-3941-4563 or by email at bd@juaraholding.com.
Frequently Asked Questions
Can a PT PMA be 100% foreign owned for KEK Sanur activities?
Most health, wellness and tourism-support classifications relevant to the zone are open to full foreign ownership under the current investment rules, and SEZ policy is deliberately liberal toward health-sector capital. Ownership caps are set per KBLI code, however, so the answer must be confirmed against your exact codes during scoping, never assumed from a blog post, including this one.
Do I have to be physically inside the zone to benefit?
The full package of SEZ fiscal facilities applies to businesses registered and operating inside KEK Sanur. Businesses in the surrounding Sanur corridor (pharmacies, recovery accommodation, transport, patient services) operate as ordinary PT PMAs under national rules while still benefiting commercially from proximity to the zone. Both paths are legitimate; they are simply different files.
What is the real minimum capital?
The regulation requires an investment plan above IDR 10 billion per KBLI per location, excluding land and buildings, plus paid-up capital of IDR 10 billion. In practice, banks and the OSS system look for the paid-up commitment to be documented and progressively realised, and your quarterly LKPM reports must show the plan being executed. Anyone promising a compliant PT PMA “with only a few thousand dollars” is describing a structure that will not survive scrutiny.
How long does the whole process take?
A straightforward formation with low-risk codes can complete in roughly a month. A clinic-class business targeting in-zone operation should budget three to six months from first call to full sectoral licensing, largely driven by health-ministry verification rather than company formation itself.
Can you also handle my investor visa and stay permit?
Yes. Director and shareholder immigration is coordinated through the group’s legal concierge channel as part of the same file, so your stay permit application is consistent with the company documents rather than prepared in isolation.
Should I just buy a shelf company instead?
Usually not. A pre-made company rarely carries the KBLI codes, capital structure or clean history you need for SEZ registration, and correcting those costs about as much as forming properly. Shelf companies make sense only in narrow cases, which we will tell you honestly during scoping if yours is one.
Start With a Structure Conversation
If KEK Sanur is on your investment shortlist, the cheapest mistake to avoid is forming the wrong company first. One scoping call establishes your codes, your capital plan and your licensing path, and the memo is yours whether or not you proceed. Message the desk on WhatsApp at +62 811-3941-4563 or write to bd@juaraholding.com with a short description of what you want to build, and we will take it from there.
This guide is general information, not financial or legal advice. Verify current regulations with licensed advisors.